Get discovered! YOUTUBE CREATOR ACADEMY COURSE EXAM #2

I'm taking every YouTube Creator Academy course and taking the exam LIVE on here every week through 2021. 

This week it's the second exam: "Get Discovered" and the link to the course is here: https://creatoracademy.youtube.com/page/course/get-discovered?hl=en

Get discovered! YOUTUBE CREATOR ACADEMY COURSE EXAM #2

0:00 Get discovered! YOUTUBE CREATOR ACADEMY COURSE EXAM answers #2

1:00 What do you call the combination of title, description, tags, and thumbnail?

1:30 What characteristics should you consider when finalizing your title?

2:25 Creating misleading titles, thumbnails and descriptions is a great way to get your videos discovered.

2:40 How can you keep your “What to Watch” & “My Subscriptions” sections active?

3:25 To attract viewers you want to create the perfect thumbnail. What advice would you follow?

4:30 When crafting your title, where should you include relevant and descriptive keywords?

5:05 Series playlists facts!

5:40 Which feature would you add to your video when speaking a call to action on screen?

6:05 What’s a benefit of creating playlists?

6:35 Where can you go to see which keywords viewers are using to find your video?

7:00 YouTube may remove videos that violate Community Guidelines: True/False

7:15 What is a benefit of organizing videos into sections? MY CHANNEL PAGE SECTIONS VIDEO IS HERE: https://youtu.be/0jDJa-rtXPs

8:10 What would you NOT use in an image that encourages viewers to click on your thumbnail?

8:45 Why would you want to avoid clickbait in your thumbnails and titles?

9:20 How do advertiser-friendly thumbnails and titles affect monetization?

TRANSCRIPT: (CLICK PLAY ON THE VIDEO ABOVE)

THIS IS THE TRANSCRIPT - CLICK PLAY ON THE VIDEO ABOVE!

And there's a big countdown to us starting the quiz 

hello I am doing... I don't know why but I am doing every single YouTube Creator Academy course and here's what they look like 

there are 41 courses and at the end of each one there's a course exam 

I am going to do one every single week this year in real time on here so that you can follow along and play along with me and today it's course exam number two 

it's the second one 

I'm doing get discovered 

we've got search and discovery 

effective thumbnails and titles 

smart descriptions 

cards and end screens 

uploads playlists and collaboration 

Hello I'm Neil Mossey and I'm a development producer helping high achieving creators and performers just like you to-- let's do a double one -- to get ideas out of your head and out onto here on YouTube, to make the world a happier place.

So the clock has hit zero I'm in the game show mood 

I've got my London Weekend t-shirt on let's get the other music going!

question one what do you call the combination of title description tags and thumbnail search data 

metadata 

video data or channel data 

now we're just going to play along but if you feel strongly about any of the answers put them in the in the comments 

for this one I'm going to go for metadata let's try that and I'll hit next 

the Creator Academy course doesn't give you uh any kind of validation or answer as you go along and it just tells you at the end whether or not you've failed or passed so fingers crossed 

let's uh let's not mess this one up 

question two you've created a new video about how to make the perfect tiara 

what characteristics should you consider when finalizing your title 

create the longest title possible 

more characters are always better 

include popular search terms even if they aren't related to your video because this will improve search results 

your title really doesn't matter if you have a fantastic thumbnail 

or keep your title short and relevant which one would you go for

I'm going to go for the last option keep your title short and relevant although I don't know you know... longest title means you can cram more good words in!

I'll hit next true or false this is question three 

creating misleading titles thumbnails and or descriptions is a great way to get your videos discovered true or false 

go for false 

next question four larry can't create a new video each week however he wants his subscribers to see activity on his channel 

what are some actions that larry can take to keep his what to watch and my subscriptions sections active 

I... I watch a lot of YouTube and I... I don't think I've ever seen what to watch 

have you seen it but put it in the comments 

maybe I'm being really dense and I've I've just not watched it 

how can you keep your what to watch and my subscriptions sections active 

like or comment on videos 

tweet out with a relevant hashtag 

upload daily even if it isn't the best quality 

or regularly change thumbnails 

I'm going to go with like or comment on videos 

I like doing that anyway 

say hello if you've got a channel 

say hello if-- we want to see your channel!

a third of the way through already this is--  

got a good feeling about this one 

I don't know what we win 

I'll think of something by the end of the 41 videos 

daria the diva has just uploaded a new video masterpiece 

I've got beavis and butthead in my head 

do you remember daria 

[BEAVIS VOICE] Dariiiahhh!

To attract viewers she wants to create the perfect thumbnail what advice would you give to daria 

be sure to include people in her thumbnail because that always results in more clicks 

be sure to use the thumbnail YouTube suggests because that one is always best 

be sure to use a custom thumbnail that is clear and compelling 

or be sure to include some text in the thumbnail because that will make it more click-friendly 

which one do you think for the perfect thumbnail 

I think I'm going to go for: be sure to use a custom thumbnail that's clear and compelling 

by the way I hate the thumbnails that I'm making for these videos 

please if you've got any ideas for them, put them in the comments because it's difficult 

there's a lot of text to get in 

I want to get me in 

there isn't a lot here to play with in terms of images 

maybe I should like wear a game show host outfit or something I don't know 

question six when crafting your title where should you include relevant and descriptive keywords 

at the beginning 

in the middle 

at the end 

or placement doesn't matter 

now I'm going to go for at the beginning because YouTube can truncate your title so I'm going to go for that 

question 7 of the 15. 

series playlists help inform the YouTube algorithm about the order in which to display content to a viewer 

series playlists can't be posted outside of YouTube 

series playlists can include videos from other channels 

and series playlists can be downloaded by the most active subscribers 

now I did the course for this course exam 

there's a link to it in the description below 

I wasn't up on series playlists about how they work so I'm going to go for the first answer 

series playlists help inform the YouTube algorithm which feature 

question 8 which feature would you add to your video when speaking a call to action on screen 

a card 

credits 

metadata 

or playlist 

which feature would you add to your video when saying a call to action on screen 

I would add a card like this one 

I'll add a card this is the video I'm feeling good about at the moment 

question nine what's a benefit of creating playlists 

playlists help to organize your YouTube analytics 

playlists allow you to organize your channel and give your audience a personalized experience 

playlists allow you to create personalized videos for your audience 

or playlists help you connect your adsense account 

I'm gonna go for the second answer: playlists allow you to organize your channel and give your audience a personalized experience 

stick with this we've got five more to go 

we can do this 

where can you go to see which keywords viewers are using to find your video 

traffic sources in YouTube analytics 

YouTube metadata 

google trends 

or the library 

where can you go to see which keywords viewers are using? 

I would go to traffic sources in YouTube analytics 

next question 11 

YouTube may remove videos that violate our community guidelines true or false 

yeah I think YouTube may review..? 

may review 

I can't say it 

question 12 final three 

what is a benefit of organizing videos into sections 

it allows you to change the contents of video after uploaded 

it increases total watch time for content on the channel 

it makes it easier for people to choose videos to watch 

or results in more subscribe to your channel 

it's always good when it results in more subscribe 

I think I think it makes it easier for people to choose videos to watch and I'll tell you why 

I've made a whole video about organizing videos into sections and I don't think most of us know that they're called sections 

I just call them rows of videos on my channel home page but if you want to add those rows to your channel just click on the link in the description or it's on screen now 

that was a fun one to make but I think I'm going to go for that one: makes it easier for people to choose videos to watch 

which of the following tactics would you not use to design an image that encourages viewers to click on your thumbnail 

adjust the contrast brightness and saturation levels to create pale images 

I do do that a bit 

consider adding your branding and or some descriptive text to the image 

upload high resolution files so images display clearly at all sizes 

or use the rule of thirds to compose interesting and dynamic images 

I think I'll go for the pale images 

penultimate question 

question 14 why would you want to avoid click bait in your thumbnails and titles 

THE TRUTH!

why would you want to avoid click bait 

this can turn away some viewers who find it unappealing 

this impacts how your video is recommended to new viewers 

this sets the wrong expectations about what's in the content 

or all of the above 

I think I'll go for all of the above as a consumer of clickbait 

finally last question how do advertiser friendly thumbnails and titles affect monetization 

only advertisers of specific products can run ads on mature content 

advertisers pay higher rates if you mention them in your video title 

advertisers can opt out of keywords that don't align to their brand 

or no advertiser would ever want to be associated with a controversial topic 

I am going to go for advertisers can opt out of keywords that don't align to their brand 

let's click submit 

quiz complete 

how did you how did you do? 

leave me a comment let me know 

are these questions easy, hard? 

now unfortunately it doesn't tell me which questions I got right and which ones I got wrong but it does say that I've done it 

I've got a letter of completion 

hey I've got my other one this is my letter of completion from last week 

I actually printed it out 

you could hear me printing it out but I didn't show it on camera 

so now we've got two of them all of these course exams are on this playlist here 

and right here is what YouTube thinks you should be spending time on next!

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