I'm taking every YouTube Creator Academy course and taking the exam LIVE on here every week through 2021.
This week it's the second exam: "Get Discovered" and the link to the course is here: https://creatoracademy.youtube.com/page/course/get-discovered?hl=en
Get discovered! YOUTUBE CREATOR ACADEMY COURSE EXAM #2
0:00 Get discovered! YOUTUBE CREATOR ACADEMY COURSE EXAM answers #2
1:00 What do you call the combination of title, description, tags, and thumbnail?
1:30 What characteristics should you consider when finalizing your title?
2:25 Creating misleading titles, thumbnails and descriptions is a great way to get your videos discovered.
2:40 How can you keep your “What to Watch” & “My Subscriptions” sections active?
3:25 To attract viewers you want to create the perfect thumbnail. What advice would you follow?
4:30 When crafting your title, where should you include relevant and descriptive keywords?
5:05 Series playlists facts!
5:40 Which feature would you add to your video when speaking a call to action on screen?
6:05 What’s a benefit of creating playlists?
6:35 Where can you go to see which keywords viewers are using to find your video?
7:00 YouTube may remove videos that violate Community Guidelines: True/False
7:15 What is a benefit of organizing videos into sections? MY CHANNEL PAGE SECTIONS VIDEO IS HERE: https://youtu.be/0jDJa-rtXPs
8:10 What would you NOT use in an image that encourages viewers to click on your thumbnail?
8:45 Why would you want to avoid clickbait in your thumbnails and titles?
9:20 How do advertiser-friendly thumbnails and titles affect monetization?
TRANSCRIPT: (CLICK PLAY ON THE VIDEO ABOVE)
THIS IS THE TRANSCRIPT - CLICK PLAY ON THE VIDEO ABOVE!
And there's a big countdown to us starting the quiz
hello I am doing... I don't know why but I am doing every single YouTube Creator Academy course and here's what they look like
there are 41 courses and at the end of each one there's a course exam
I am going to do one every single week this year in real time on here so that you can follow along and play along with me and today it's course exam number two
it's the second one
I'm doing get discovered
we've got search and discovery
effective thumbnails and titles
cards and end screens
uploads playlists and collaboration
Hello I'm Neil Mossey and I'm a development producer helping high achieving creators and performers just like you to-- let's do a double one -- to get ideas out of your head and out onto here on YouTube, to make the world a happier place.
So the clock has hit zero I'm in the game show mood
I've got my London Weekend t-shirt on let's get the other music going!
question one what do you call the combination of title description tags and thumbnail search data
video data or channel data
now we're just going to play along but if you feel strongly about any of the answers put them in the in the comments
for this one I'm going to go for metadata let's try that and I'll hit next
the Creator Academy course doesn't give you uh any kind of validation or answer as you go along and it just tells you at the end whether or not you've failed or passed so fingers crossed
let's uh let's not mess this one up
question two you've created a new video about how to make the perfect tiara
what characteristics should you consider when finalizing your title
create the longest title possible
more characters are always better
include popular search terms even if they aren't related to your video because this will improve search results
your title really doesn't matter if you have a fantastic thumbnail
or keep your title short and relevant which one would you go for
I'm going to go for the last option keep your title short and relevant although I don't know you know... longest title means you can cram more good words in!
I'll hit next true or false this is question three
creating misleading titles thumbnails and or descriptions is a great way to get your videos discovered true or false
go for false
next question four larry can't create a new video each week however he wants his subscribers to see activity on his channel
what are some actions that larry can take to keep his what to watch and my subscriptions sections active
I... I watch a lot of YouTube and I... I don't think I've ever seen what to watch
have you seen it but put it in the comments
maybe I'm being really dense and I've I've just not watched it
how can you keep your what to watch and my subscriptions sections active
like or comment on videos
tweet out with a relevant hashtag
upload daily even if it isn't the best quality
or regularly change thumbnails
I'm going to go with like or comment on videos
I like doing that anyway
say hello if you've got a channel
say hello if-- we want to see your channel!
a third of the way through already this is--
got a good feeling about this one
I don't know what we win
I'll think of something by the end of the 41 videos
daria the diva has just uploaded a new video masterpiece
I've got beavis and butthead in my head
do you remember daria
[BEAVIS VOICE] Dariiiahhh!
To attract viewers she wants to create the perfect thumbnail what advice would you give to daria
be sure to include people in her thumbnail because that always results in more clicks
be sure to use the thumbnail YouTube suggests because that one is always best
be sure to use a custom thumbnail that is clear and compelling
or be sure to include some text in the thumbnail because that will make it more click-friendly
which one do you think for the perfect thumbnail
I think I'm going to go for: be sure to use a custom thumbnail that's clear and compelling
by the way I hate the thumbnails that I'm making for these videos
please if you've got any ideas for them, put them in the comments because it's difficult
there's a lot of text to get in
I want to get me in
there isn't a lot here to play with in terms of images
maybe I should like wear a game show host outfit or something I don't know
question six when crafting your title where should you include relevant and descriptive keywords
at the beginning
in the middle
at the end
or placement doesn't matter
now I'm going to go for at the beginning because YouTube can truncate your title so I'm going to go for that
question 7 of the 15.
series playlists help inform the YouTube algorithm about the order in which to display content to a viewer
series playlists can't be posted outside of YouTube
series playlists can include videos from other channels
and series playlists can be downloaded by the most active subscribers
now I did the course for this course exam
there's a link to it in the description below
I wasn't up on series playlists about how they work so I'm going to go for the first answer
series playlists help inform the YouTube algorithm which feature
question 8 which feature would you add to your video when speaking a call to action on screen
which feature would you add to your video when saying a call to action on screen
I would add a card like this one
I'll add a card this is the video I'm feeling good about at the moment
question nine what's a benefit of creating playlists
playlists help to organize your YouTube analytics
playlists allow you to organize your channel and give your audience a personalized experience
playlists allow you to create personalized videos for your audience
or playlists help you connect your adsense account
I'm gonna go for the second answer: playlists allow you to organize your channel and give your audience a personalized experience
stick with this we've got five more to go
we can do this
where can you go to see which keywords viewers are using to find your video
traffic sources in YouTube analytics
or the library
where can you go to see which keywords viewers are using?
I would go to traffic sources in YouTube analytics
next question 11
YouTube may remove videos that violate our community guidelines true or false
yeah I think YouTube may review..?
I can't say it
question 12 final three
what is a benefit of organizing videos into sections
it allows you to change the contents of video after uploaded
it increases total watch time for content on the channel
it makes it easier for people to choose videos to watch
or results in more subscribe to your channel
it's always good when it results in more subscribe
I think I think it makes it easier for people to choose videos to watch and I'll tell you why
I've made a whole video about organizing videos into sections and I don't think most of us know that they're called sections
I just call them rows of videos on my channel home page but if you want to add those rows to your channel just click on the link in the description or it's on screen now
that was a fun one to make but I think I'm going to go for that one: makes it easier for people to choose videos to watch
which of the following tactics would you not use to design an image that encourages viewers to click on your thumbnail
adjust the contrast brightness and saturation levels to create pale images
I do do that a bit
consider adding your branding and or some descriptive text to the image
upload high resolution files so images display clearly at all sizes
or use the rule of thirds to compose interesting and dynamic images
I think I'll go for the pale images
question 14 why would you want to avoid click bait in your thumbnails and titles
why would you want to avoid click bait
this can turn away some viewers who find it unappealing
this impacts how your video is recommended to new viewers
this sets the wrong expectations about what's in the content
or all of the above
I think I'll go for all of the above as a consumer of clickbait
finally last question how do advertiser friendly thumbnails and titles affect monetization
only advertisers of specific products can run ads on mature content
advertisers pay higher rates if you mention them in your video title
advertisers can opt out of keywords that don't align to their brand
or no advertiser would ever want to be associated with a controversial topic
I am going to go for advertisers can opt out of keywords that don't align to their brand
let's click submit
how did you how did you do?
leave me a comment let me know
are these questions easy, hard?
now unfortunately it doesn't tell me which questions I got right and which ones I got wrong but it does say that I've done it
I've got a letter of completion
hey I've got my other one this is my letter of completion from last week
I actually printed it out
you could hear me printing it out but I didn't show it on camera
so now we've got two of them all of these course exams are on this playlist here
and right here is what YouTube thinks you should be spending time on next!
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