How much YouTube PAYS ME for TWO CHANNELS! 💰

Full transparent look at my YouTube analytics! I share how much I earn per month across my two monetized YouTube channels: this channel plus my "Dad Delivers vlog". 

Breaking down the total figure and deep dive into the stats: RPM (Revenue Per Mille/thousand views), daily earnings, impressions, and subscriber trends. I show you how to use the YouTube Studio Advanced Mode to create video groups to track profit... Plus, I share my "3 S's" of content strategy (Search, Subscriber, Sales).

How much YouTube PAYS ME for TWO CHANNELS! 💰



TRANSCRIPT: (CLICK PLAY ON THE VIDEO ABOVE)

THIS IS THE TRANSCRIPT - CLICK PLAY ON THE VIDEO ABOVE!
Hello, welcome back to the channel and welcome to Penzance. It's just out in the background there. I'm going to go through all of my YouTube analytics. I'm going to try and show you everything, how much I earn from YouTube every month, how much they pay me, what views I get for that money, and also maybe some of my click-through rates and uh revenue per thousand, RPM as well. I know if you're watching these kind of videos, it's kind of handy sometimes to to see how other channels work, even though we try not to compare. And so, this isn't for comparing or for bragging or for anything. This is just a pure flat airing of what I get every month. I'm hoping that this helps you either judge or gauge how well your channel is going. But mainly, I I want to do this to help you keep going. if you if you're not monetized. It's also a bit of a celebration because I've hit 50,000 subscribers on this channel and I've hit 10,000 subscribers on the Dad Delivers channel. 10,000 subs, it it doesn't seem like a big party time because you don't get a play button. You don't seem to get anything. But I found with both channels that once you hit 10,000 subscribers, that's when potential sponsors seem to get interested and it's when bots try to find you and get in touch with you with all kinds of amazing offers. I pretty much turn well I turn all of them down. I I think a lot of them are fishing, but it it feels like a mark of achievement to hit 10,000 subs because it seems so long. It took me about um 5 years for both channels. I think I launched the Dad Delivers channel in around it was it was 2020. It was during co and I was moving all my dad videos off off of this channel just to make this a bit more niched towards how to do YouTube. So, it's been about 5 years to to hit 10,000 subscribers on the dad vlog. Now, as the sun is setting in the west, and I've got the west behind me, but I had to have the coastline behind me. I couldn't point it the other way, so I'm going to be a bit blown out. And uh I don't know. I don't even know if you can see my face, but here's my face on my YouTube studio desktop. You can get to this on your channel by just going to a browser and typing in studio.youtube.com. If maybe you run your channel as shorts or you run it from your phone, it is really worth taking a look at the the studio site on a browser. If you're ever near a tablet or a laptop or desktop, these are my statistics for the last 28 days. Things tend to get good for me in October for a variety of reasons which I'll I'll go through with you. But you can see on my dad vlog, I have 10,500 subscribers. I'm doing about 7,000 views a day and that's that's going up. So, that's trending upwards. If I show you the last 90 days, how it kind of creeps up around this time of year. I've got all my how-tos on this channel. And what I've managed to do is dovetail summertime videos. So, that's u reviews of some mowers. And then they tail off in around September. And then I get my autumn videos and winter videos, my how-to on how to set a very specific central heating thermostat controller, and my reviews of some dehumidifiers. So, I managed to keep the summer and winter covered, but there's this horrible changeover that happens around March, April, and September, October where the two aren't aren't maxing out. I've got nice big green arrows. You can see on my big tabs here. The views are generally up 7%. For watch time, that's up to 14,000 hours per month. Subscribers, they're up. If you click on that, it shows you in a bit more detail. About um well, 3 months ago, I was, you know, getting between five and 12 subscribers a day. Now that has kind of shot up to 15 uh 22 subscribers a day, which is always good. But I think honestly think it's because of the dehumidifier review. You can see on the right hand side here my top performing videos for views. The dehumidifier one. There's a short on how to clean the USB port on your phone, but it's done way more views than I thought it would. My third top video is there's a really specific record button on the Samsung phone. It's really annoying. It's on the dialer and you can't remove it. So, I've got a how to stop it recording your calls when you accidentally hit it with your ear. If I hit see more, this is this might be helpful actually because it shows all my top views for the last 48 hours. So, the last two days and I find it really annoying to see all the shorts in here because the shorts don't earn me the money. It's the long videos that earn me the money and I want to see which ones of my long videos are doing well in this list. There's a really easy way to do this. If you click up on filter on the top left hand side, pull this down and then we'll click on content type. You can choose which type of video. So for the long form videos, they're just called videos. You can only do one at a time. So I'm going to select videos and apply. And now it's filtered out all my long form videos. And I can see my top performing videos here, which is really helpful actually in in terms of focusing on what videos I want to make next. for the vlog. I did I've got so many capricious fruity fun videos that I want to make and I've actually shot them, but I know that that it's the how-tos that earn the money and I want to earn $100 a day on YouTube. This channel is averaging and I'll show you. So, if I click on the revenue box here, you can see it's really climbing because of these dehumidifier videos. So, it's shot up in the last few days to 36 38 $36 a day, which is absolutely delicious. I remember when both channels were earning that amount combined. Let's let's bring it back to month. In a month, this channel brings in $790 and I'm in the UK. It's about £600 a month. We can get some extra information on the revenue. If you see the tab along the top here, I'll quickly flick through them. So, we have a content tab here and you can see your views. The impressions are how many thumbnails are being offered to potential viewers. So, you know, when you're scrolling through YouTube, you see lots of thumbnails. My thumbnails from all my videos have been served. About 700,000 of them and about 6% of them have been clicked on. I ignore all of this. There's only one metric that I am concentrating on at the moment and that's how many videos I have on the channel. I just want to increase the number of videos on the channel. I've ignored these statistics, the click-through rate in particular, because it is completely out of my control as to how many impressions, how many thumbnails YouTube offers potential viewers, and it's completely out of my control the types of potential viewers they offer it to. They try out on different audiences. This is meaningless to me. To me, this doesn't help me get the next video out. So, I hope you're not getting too caught up in all of this. I think if you are um a baby channel uh but the more videos you make, the better your videos become and the more um data that YouTube has on those viewers. Just more videos is is the only metric that I follow. But that's my rant. I'm sure the gurus would disagree with me. Say hi in the comments below. But I really, you know, these are interesting statistics, but I really don't get caught up in them. I'll scroll down so you can see my audience statistics there. This is the tab we want to look at, the revenue tab. I'll just scroll the cursor over and you can see how much I'm earning per day from Google AdSense this month. Really going up recently, so that's nice. If I scroll down, it actually gives me the money per 1,000 views on YouTube. It's called RPM, revenue per mele. I keep saying this on the channel. The mle means thousand in Latin. It's very pretentious term borrowed from the advertising industry. A very pretentious industry. And I can see from here the not so pretentious amount of $6.52 per 1,000 views. Your RPM might be much higher than mine. And there all kinds of things that affect the RPM, the length of the videos, the type of audience. So if you have a slightly older audience that might actually advertisers might want to reach those people and pay more for them. Longer videos mean that there's a longer watch time per video which means there might be more ad breaks in the video. That tends to to lift the RPM. Uh my videos tend to be quite short because they're how-tos. A lot of them are tutorials. So, I'm trying my best to make longer videos as well, just to increase the money that each one brings in. But those are my top videos. The dehumidifier overview of why we should have a dehumidifier. And then we've got the Samsung call record, how to clean your phone USB ports. I like that one. Now, this this video has been out for ages. This is a really specific video on how to get a pack code for your mobile phone in the UK and it's about 6 years old now and it's still bringing in $23 a month which is lovely and you can see how this month compares with all the other months. So like I said I always get a uptick a surge in the revenue around October time and it it will be like this up until the 24th of December and then my revenue will plummet. I've got to find a way making more videos that might actually survive that that drop on the 24th of December. But I'll just celebrate the fact that it's bringing in $789 this month compared to these other months. There's a stark comparison with videos and shorts here. Obviously, I have far fewer shorts on my channel, but the RPM is so much lower on them anyway. And you can compare it on YouTube Studio. If we go back to the box over here, content performance on the right hand side, that is a filter for the RPM for my long form videos. If I click on the shorts, you can see that I earn $560 a month, but it's 16 per 1,000 views. Naturally, shorts have much higher view count, 50 times less per per 1,000 views. So, my view count would need to be 50 times my long form video view counts to earn the same money. Let me compare this now to the channel you're watching right now because this is my golden performer. I have completely disappeared into the sunset as well, which I kind of like. This is how much I earn per month on YouTube for the channel you're watching right now. $1,284 in the last 28 days. Uh, worryingly, it's dropped quite a lot in terms of views from 12,000 down to 10,000. I've no idea what what is accounting for that. I have about I think 370 videos. The watch time is 8,000 hours. A few years ago, I got really worried because my watch time was dropping to about 300 hours uh per month. And if it falls below 4,000 hours for the last year, you can have your monetization removed. I don't know anyone that's actually happened to, but I really wanted to keep my hours over 4,000 hours for the last 365 days to qualify for Google AdSense. What a difference 3 years has made because I'm now doing 8K a month in terms of hours. The subscribers, another crazy wild ride. I turned off channel memberships. I made a video about turning off YouTube memberships on the channel because I would I was convinced that having a membership button right next to the subscribe button was somehow stopping people from subscribing to my channel. It really hasn't changed anything. And look, I've actually got the lowest number of subscribers on Tuesday this week. That was yesterday. So take my advice on channel memberships with a huge pinch of salt. Along the bottom though, this is what I'm really proud of. Since the 21st of September, I have managed to put out one video every single day on this channel. You can see the gaps here, and I think it's purely from where a video was posted in the evening. And I'm putting out some old um shorts at the moment to tide me over. I'd love to keep this going. This might be worth experimenting with when I do release a video. So, if I go into this video about how to loop a YouTube video, there's a tick box all the way down really buried down in under see more in the details here. It's published to subscribers feed and notify subscribers. I'm experimenting on not annoying subscribers with really specific how-tos by turning off my videos being announced to subscribers. where I've done it. I've found that it really helps the performance of the video because subscribers, if it's a really specific how-to, subscribers are sort of interested in it. They might click on it, but they won't watch it as long as someone who is actually searching for that video. So, I think all YouTube videos fall into three camps. I call them the three S's. Other YouTube gurus break it down this way. I've not seen anyone break it down with the alliteration with the S. I think they're either for subscribers or your video is for search. If I have a video that answers a really specific question, I really don't think that general subscribers will be as interested as people doing a search, a Google search or YouTube search. So, I tend to not announce those videos to subscribers. other videos where I'm just like this video where I'm going through general stuff on YouTube. I want all my subscribers to know that I'm making this video. So, I would check this box here for those. Sales videos are thing things where if you're plugging something, maybe your your service or something that's not really to do with YouTube, uh that's the third category of of video. Let's go back to my money money. I I'll quickly flick through the other tabs. See, I find this tab, the content tab, really annoying. If I click on videos, I get 1 million impressions and I've got a clickthrough rate of 7.3%. That's nice. I have no idea how my 360 videos are doing that, so it's interesting, but I'm not going to lose any sleep over it. These are my subscribers, monthly audience. get the little explanation there which is the estimated total number of viewers in the last 28 days. And on the revenue tab, I have a video here. I made uh a whole video about this 2.6 million views. And in its lifetime, it's brought me 14 grand. I mean, I've I've worked on TV shows where I've not earned 14 grand to get that from a 9-minute video is something that brings me joy. You can see in the last 48 hours, it's brought in about 2,800 views. If I click on revenue, you can see it's bringing in about $10 to $15 a day, which is lovely. Let's go back to the channel revenue. Scroll down. And overall with those 370 odd videos, that's bringing in $5.76 a month. Let me choose another video, which is how to delete a Tik Tok video. In 246 days, I've earned $420. The RPM, if I click on the revenue tab for this, is $2.76. So, this video is earning half the money per thousand views as my Google Photos video. The reason for this is because it's a 2minut video. So, it's about a quarter of the length of my Google Photos video and Tik Tok has a much younger audience. If I click on audience, this might prove me wrong. Hang on, let's check. Yeah, it's generally younger than my other video, which again tends to bring down the the RPM. I'm going to show something to you now for how to compare a bunch of videos because I've always been worried about doing this. I always found it a bit complicated and I didn't really want to pry that much into the very specifics in here. But this is a fun exercise to do if you if you want to try this out. If you want to try and compare a specific batch of videos, up on the top right hand corner here, can you see this advanced mode button? I'm going to click on that and it brings up this advanced page. I can actually add videos to to a little group so I can see how that group of videos is doing. So, if I click on my face here under controls and it has all my latest videos here, there's a tab here called groups. So, if I click on groups, I've grouped together a bunch of videos where I've reviewed and made some how-to videos for the DJI Osmo Nano camera. Now, this camera cost me £260 and with the accessories is about £300, which is about roughly £400. So, I want to make $400 from my videos to make a profit on buying this camera. I've uh I've actually grouped together all the videos here. And I can see at a glance that every time I make a a Nano a DJI Nano video, I add it to this group. And there are 22 videos here. And it's got all the details in one place, which is actually really useful. But what's really even more useful, if I click on the left hand side here and make this last 90 days, I call it lifetime. This is how much all my DJI Nano videos have earned. And I can see at a glance, top right hand corner here, it's $104. They've had together 28,000 views. So, this is great. I'm about uh quarter of the way to making the money back on how much this camera cost to make these videos about the camera. Uh it's really helpful. So, if you wanted to make a group, here's how you do it. It's really easy. If you click under controls and we'll bring up this pull down menu, it brings up this window and I'm going to click on create new group. And then you just tick on the videos you want to add to the group. And you just tick the videos. And you can see they're appearing in the right hand column here. And once you've selected all the videos that you want to put in your group, I'm going to click on save. And it's untitled. So we can edit this group. So if I click on edit group, I can actually give it a title here and put on newer nano videos. You call it anything you like. then hit save. Now when I click on this group, it gives me all the stats for those 14 videos. So these 14 videos have earned me $23 since they've been released for lifetime of those videos. I'll pull this down to the last 28 days. And these 14 videos have earned me $2384 in the last month. So that's quite a a useful a useful tool. Something YouTube Studio doesn't seem to do is combine all your different channels. So, if you have more than one channel monetized, frustratingly, it doesn't add them up. So, I've got to add them up manually. $1,284 plus $789. How much is that? $2,73 a month is what I earn roughly for the last 28 days at time of recording. It fluctuates all the time. To convert that to British pounds, I just multiply that by.74 and it comes out at 1534. Is this useful? If you if you've reached this point of the video, thank you. I don't think I've ever made a video this long before. Uh, but I wanted to show you everything on both channels. Is it useful? Say hi in the comments if you've reached this point of the of the video. Also, if you have any specific questions or specific things you want to look at, ask me in the comments. It'd be lovely to hear from you. And if you have reached this point of the video, thank you for hitting the thumbs up or the subscribe button. It really truly does help me to keep these videos going. So, thank you. And right here are all the other YouTube creator videos I have on my channel. Thanks for watching.


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