Monday, 10 October 2016

How can I tell my kids... nobody cares about your opinion #BritishDadStuff



You know that you are a Great British Dad...
...when it's really difficult to say this to your kids.


I feel like I've got to at least try and explain the world to my kids... and it goes something like this:

When you see something, your mind instantly jumps to find an opinion on it.

And then it jumps to more things - as fast as it can - to back it up.

It's the opposite of being patient, curious and kind.

That car firm sponsoring the local fireworks that recalled our motor with no refund or compensation? The choice of headline on a newspaper that hacks our phones? The supermarket giving school tours of their stores after they put horse meat in our bolognese?

Here's the thing, and it's really difficult to say.

Nobody cares about your opinion.

It's harsh, but I'm going to say it again.

Nobody - and I promise - no-body, cares about your opinion.

But they do care about your emotion.

It's taken me 40 odd years to work this out.

No-one is totting it up, and using the score to steer their opinion.

No-one measures it, so they can do the right thing and make the world better as a result of you having an opinion on it.

No-one cares about your opinion.

Because they are all too busy having opinions of their own.

But everybody - the world - cares about how you feel about something.

Even if they don't show it.

Not companies and organisations... other real people.


In fact, if you're in the wrong, weirdly, people probably care even more about how you feel about it.

We all want to hear your emotion on something.

And that's much more difficult to do than offering an opinion.

You don't need any facts, insight or analysis.

And yet we care because it's risky and it's vulnerable, and it takes guts to share it.

(PS Turns out, because of this, evidence-gathering is not Art.
Maybe we need your next piece of Art, more than your next opinion.)


My complete guide to Understanding Your British Dad is coming together here

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How they made the Blockbusters opening titles - or My Bob Holness City Sexbot Nightmare #BritishDadStuff