Friday, 20 March 2015

Another load of fave Seth Godin posts...

When Push Comes To Hug
This is a much more stable response than pushing coming to shoving, because shoving often leads to something unsustainable.
Hugging is a surprising and difficult response to pushing, but it changes the trajectory, doesn't it?
Full post here

Mass production and mass media
The smart creators today are seeing the shift and doing precisely the opposite:
Produce for a micro market.
Market to a micro market.
When someone wants to know how big you can make (your audience, your market share, your volume), it might be worth pointing out that it's better to be important, to be in sync, to be the one that's hard to be replaced. And the only way to be important is to be relevant, focused and specific.
Full post here

How loud and how angry
"Compare this to the amateur world of media, of customer service and of marketing. Whoever yells the loudest gets our attention. Twitter users who use cutting language to get someone at a company to feel badly. Emailers who should know better who mark their notes as urgent, even when they're not. Politicians who take umbrage as if umbrage was on sale."
"It should be clear (compared to say, astronauts and surgeons) that these people aren't angry because so much is at stake. They're angry because it works. Because attention is reserved in those industries for those who decide to demonstrate their emotions by throwing a tantrum..."
Full post here

Your mood vs. your reality
"The simple shortcut: the way we respond to the things that we can't change can instantly transform our lives. "That's interesting," is a thousand times more productive than, "that's terrible." Even more powerful is our ability to stop experiencing failure before it even happens, because, of course, it usually doesn't."
Full post here

Clear language and respect
If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone wrong. These codewords, and the dense language that frequently appears in legal agreements, are symptoms of a system out of whack. It's possible to be precise without being obtuse.
Full post here

I've banked all my favourite Seth Godin quotes right here

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