- Tesco is selling to my son in his Infant School Classroom -
(source: some local “news” paper. No credit. No apology.)
I work on scripting for videos - for many chains that aren't Tescos.
I like them.
Weirdly there’s something honest about companies making things directly - with their name on - instead of third-handedly throwing money at things to be sort of linked to something else.
But I bristled when I heard that Tesco took an advertising campaign into my son’s Infant School Classroom.
Don't they realise he's a Lidl (ahem, cough) Waitrose kid?
They're all at it though. So I don't know why I snapped on this one.
Getting him to wear Tesco branded aprons, and be taught about Tesco labelled products.
The campaign is called “Farm To Fork”.
I should lighten up.
If it was targeting my kids, they'd've called it
"Farm to Hands to Wall to Up The Dishwasher Cabinet to Floor"
But it's good -- It's important that he learns how PR, marketing and advertising work, even from this early age...
...So I told him Tesco put horse meat in our bolognese.
Maybe if I do this properly, one day my kids could become Prime Minister.
All my 2014 Dad Lessons For My Kids are here
Whats On Your Stairs Waiting To Go Up Right Now - DAD LESSONS FOR MY KIDS
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