Wednesday, 10 October 2012

Sainsbury's Tiger Bread Letter

Just added this to
My favourite 10 bits of social media that get a disproportionate response... (click here)

Sainsbury's Tiger Bread letter

This is tiger bread.

This family's daughter wrote a letter to Sainsbury's

The family blog about the letter, and its response - linked here.

This is the reply:

I think renaming tiger bread giraffe bread is a brilliant idea - it looks so much more like the blotches on a giraffe than the stripes on a tiger

from the family's blog

Pictures of the letters trended on twitter - sample news story linked here

And all of this probably speaks to what Seth Godin termed:
"Do you have a people policy?"
"Hard to imagine a consultant or investor asking the CMO, "so, what's your telephone strategy?"

And then the internet comes along and it's mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.

No, we don't.

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person."
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