Thursday, 25 October 2012

A Great Disruption - social media that has a disproportionate response


Adding this to
Why my favourite 10 bits of social media get a disproportionate response...

From Peter Day's World of Business

A Great Disruption

...Because it relies on a disruptive new relationship that's not top-down but bottom up.
Cries have gone up from all corners of the working world that things have got to change, that capitalism is broken and that the system can’t go on in the same ways as before.


GlobalBiz: A Great Disruption
(RIGHT CLICK ON THIS LINK, AND SAVE AS or SAVE TARGET AS to download)
Or click on the PLAY button above


1:33 Jay Rodgers:
"We've always known, that for whatever particular thing you're working to do, that there may be somebody who's done it before. Or there may be someone who simply has a better idea about how to get it done.

When we got into the web 2.0 era, where you could not only broadcast on the internet, but take back in feedback - it brought about a world where suddenly you could imagine finding the smartest person to work on a specific solution."

Alan Moore - author, No Straight Lines
7:09 "We've created a working environment for many people, which makes them unhappy.

They are functioning only towards creating shareholder return and monetary value.

But actually this isn't the reason why we want to work, and these aren't the reasons why these organisations should exist in the first place.

7:45 "To ask a CEO to understand - really get their head around what makes a human being work and operate is a really big ask.

Business and organisations inherently changing themselves to be socially organised and orientated around a different type of belief system.

If you take an organisation that says by coming alongside our customers - by actually saying our customers are our co-creators, our co-workers, our marketeers.

We are now having a very different type of dynamic relationship:
we're learning as an organisation, by listening and working with our customers.
We're making better products, because in fact our customers are telling us how to do that.

What we do know is that in today's world, people are seeking to work and collaborate together in different types of ways.

Leadership in that context is the stewardship of enabling people to come with you willingly, rather than dictating how people are going to operate and function."

Jay Rodgers, Local Motors, Arizona - on The Forge
24:00 "What is it that people get from collaborating?
They get fame. They get notoriety. They get education. They get the right to have their name on the side of the product, which is about pride. And then they win money.

So it is a different construct than the idea of I sign employment contract.

I'm bored at my desk.
I'm told by some boss somewhere who ostensibly knows what it is that I am supposed to be doing.
That this is what I'll be working on for the day, the week, the month, the year.

So we're changing the constructs. And some of it is better. And I expect some of it is less stable and therefore worse for people, so we don't have it licked."

Also features Clayton Christensen speaking about
What media companies can learn from the Japanese car industry
And here's a great article on this here...



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