Added 3 more articles to my list of favourite Seth Godin Posts...
Soapbox and the City
The soapbox is the newspaper with subscribers, the Twitter account with followers, the blog with readers. A soapbox cannot ever scale to be like the city, because given the chance, the mob, attracted by the attention that comes with the soapbox, will grab the microphone and create nothing but noise. Open mic night is an interesting concept, but it never sells out Madison Square Garden.Full "Soapbox and the City" blog post here
Your soapbox might be the reputation you have in the comments section of a favorite blog, or your page on a social networking site. It might be those that listen to you in the conference room of your organization. But it's yours.
The New Lazy Journalism
How many times have I read the story about Louis CK in the last week? Did I need a newspaper to write precisely the same story days after I read it for the first time? How much do we care about the race for 'first' when first is now measured in seconds or perhaps minutes?Full "The New Lazy Journalism" article here
We don't need paid professionals to do retweeting for us. They're slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.
If you want to get paid for your freelance work
...then access to tools is no longer sufficient. Everyone you compete with has access to a camera, a keyboard, a guitar. Just because you know how to use a piece of software or a device doesn't mean that there isn't an amateur who's willing to do it for free, or an up and comer who's willing to do it for less.Click here for Seth's full blog post on "If you want to get paid for your freelance work"
...then saying "how dare you" is no longer a useful way to cajole the bride away from asking her friend to take pictures at the wedding, or the local non-profit to have a supporter typeset the gala's flyer or to keep a rock star from inviting volunteers on stage.
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