Signed up to the Seth Godin blog (by the way, the link to get my posts by email is here...)
See posts that from time to time I'd like to save...
And put the links to them here.
Free Samples
Watching people sneak endless tastes with no intention of making a purchase--sometimes I gasp at the audacity.
The distinction in the digital world is profound. In the digital world, the more free samples you give away, the better you do.
The miserly mindset that afflicts the merchant watching inventory walk out the door at the market is counterproductive in the digital world.
- Then started my own page to bank links about giving away material for free.
Snark and fear
The single most appropriate question to someone who attacks, dismisses or trolls: "What are you afraid of?"
The first thing you do when you sit down at the computer
"You've just surrendered not only a block of time but your freshest, best chance to start something new.
If you're a tech company or a marketer, your goal is to be the first thing people do when they start their day.
If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday."
Email checklist
- The ones that really hit for me are 4, 9, 20, and especially 34.
"Do you have a people strategy?"
Hard to imagine a consultant or investor asking the CMO, "so, what's your telephone strategy?"
And then the internet comes along and it's mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.
No, we don't.
All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?
Full "Do you have a people strategy?" post here
"You won't benefit from anonymous criticism"
Forms, surveys, mass emails, tweets--none of this is going to do anything but depress you, confuse you (hey, half the audience wants one thing, the other half wants the opposite!) or paralyze you.
I'm arguing that it's a positive habit to deliberately insulate yourself from this feedback. Don't ask for it and don't look for it.
Full "You won't benefit from anonymous criticism" post here
Soapbox and the City
The soapbox is the newspaper with subscribers, the Twitter account with followers, the blog with readers. A soapbox cannot ever scale to be like the city, because given the chance, the mob, attracted by the attention that comes with the soapbox, will grab the microphone and create nothing but noise. Open mic night is an interesting concept, but it never sells out Madison Square Garden.Full "Soapbox and the City" blog post here
Your soapbox might be the reputation you have in the comments section of a favorite blog, or your page on a social networking site. It might be those that listen to you in the conference room of your organization. But it's yours.
The New Lazy Journalism
How many times have I read the story about Louis CK in the last week? Did I need a newspaper to write precisely the same story days after I read it for the first time? How much do we care about the race for 'first' when first is now measured in seconds or perhaps minutes?Full "The New Lazy Journalism" article here
We don't need paid professionals to do retweeting for us. They're slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.
If you want to get paid for your freelance work
...then access to tools is no longer sufficient. Everyone you compete with has access to a camera, a keyboard, a guitar. Just because you know how to use a piece of software or a device doesn't mean that there isn't an amateur who's willing to do it for free, or an up and comer who's willing to do it for less.Click here for Seth's full blog post on "If you want to get paid for your freelance work"
...then saying "how dare you" is no longer a useful way to cajole the bride away from asking her friend to take pictures at the wedding, or the local non-profit to have a supporter typeset the gala's flyer or to keep a rock star from inviting volunteers on stage.
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